Who are they?
William Hill set up and named the company after himself in 1934 at a time when gambling was still illegal in Britain, and since then the business has gone on to become one of the most recognisable names in the industry. Operating out of North London, they floated on the stock exchange in 2002 and now have more than 15,000 employees countrywide.

What do I get?
Sign up to William Hill as a new customer using the promotional code F25 and place a bet between £5 and £25 at cumulative odds of more than 1/5, and you will receive a free bet of equivalent value once it has settled. The free bets must be placed within seven days or they will expire, and as always, you are not entitled to the stake.

Odds and sods?
William Hill have an incredible number of markets with some football matches offering close to 200 different types of bet, which could potentially appear a little overbearing at first. Their in-play action isn’t any less detailed, and they also don’t let down fans of the less popular sports. Their trading team has been tagged as somewhat conservative in the past, but for such a big player they often offer some outstanding value in their prices as highlighted when they chose to go best odds for a period on every English league club in the 2011/12 ante-post markets.

Taking a punt?
There is a lot happening on the William Hill website at all times which may prove a slight hindrance in helping you find what you are looking for, and can leave the excellent facilities available unnoticed. However, despite this plethora of information, the site remains responsive at all times.

How can they help?
Finding the details needed to contact William Hill customer service department can prove quite a chore on their website, but once you do – through e-mail, phone or live chat – then their team are on hand 24 hours a day and are prompt to respond to your queries. There is also an extensive list of FAQ if your problem is a standard one.

What else?
With so much going on, those expecting exciting things from William Hill will not be disappointed. Not only do they provide live streaming and radio, but they also have all kinds of resourceful tools such as the numbers attributed to each event which signify the amount of betting opportunities available and the in-play schedule which displays all upcoming events. The top five popular bets are easily accessible as a multiple on the home page for frenzied favourite backers.

If they were in the Premier League...?
Whilst always a top name in their field, both Arsenal and William Hill were viewed as a robust and unattractive proposition in the eighties and early nineties. Since then, they have been revolutionised by forward thinking individuals and have transformed into a name that breeds exuberance and flair, and is capable of mixing it on the biggest of stages.