Who are they?
Based in Gibraltar, Stan James was founded in 1973 by Steve Fisher and James Holder when they opened their first shop in Berkshire. Now owned by Fisher, his wife and their children, Stan James continue to thrive in the online industry with Denis Kelly as CEO and Bijan Kherzi as chairman.

What do I get?
Stan James are currently offering £150 in free bets to new customers, available in a five stage process of £10, £20, £30, £40 and £50. To qualify for each free bet, you need to stake a bet of equivalent value at odds of 1/2 or greater.

Odds and sods?
Stan James are another firm who can be relied on for competitive markets without being completely audacious, and whilst they cover a long list of sports their real strength lies in their in-play facility which is of an extremely high standard.

Taking a punt?
There is no faulting the Stan James website which is a pleasure to use. Required bets can be sourced within seconds, the site is responsive even in busy periods and the layout is attractive yet straightforward.

How can they help?
The customer service provided by Stan James is more than acceptable, and they offer support by post, e-mail, live chat and free phone which is available 24 hours a day all year round.

What else?
There are a notable number of functions that set Stan James out as one of the leading players in the industry. The day’s racecard is one of the main focuses on the homepage and is a nice touch, as is their Daily Booster section where a selected bet’s odds are enhanced – and is just one of the many promotions that the firm run and advertise on the site. Their in-play diary is concise and informative and they also provide a downloadable app to use on mobiles.

If they were in the Premier League...?
Like Aston Villa, Stan James rose to prominence in the 1970s and 1980s and can boast a huge fanbase and a European pedigree. A sleeping giant that may have just awoken.