Who are they?
A relative newcomer to the bookmaking stage, Blue Square were launched in 1999 as part of the Rank Group and now can claim an online clientele of over 750,000. At the start of the 2007/08 football season, Blue Square struck a deal to sponsor the Football Conference which furthered their reputation as big competition in the industry.

What do I get?
Register online with Blue Square and they will match your first bet on any sport, up to a value of £25. The qualifying bet must be staked on either a single or multiple selection(s) at odds of evens or greater. Free bet tokens must be used within 30 days otherwise they will expire.

Odds and sods?
With their sole focus on the online sector, Blue Square’s prices are competitive if not spectacular. Their wide range of markets, however, do deserve credit for, both their depth and originality, and can be cited by their media department when attracting new customers.

Taking a punt?
The Blue Square website is another that relies on its simplicity and ease of use, and as a result is very friendly for new visitors. All bets are quickly accessible and the response time remains at a constantly notable level.

How can they help?
Blue Square offer customer support by several mediums – an extensive FAQ section, phone, email and live chat via the website which is available 24/7 – and are quick and efficient to deal with any issues that have arisen.

What else?
There are a number of other benefits when betting with Blue Square including access to a Racing iCard and Racing TV, and they remain one of the few bookmakers to offer a downloadable app for Android and the iPhone. They also have a Blue Square VIP section for high rollers to apply for which offers a personalised betting experience.

If they were in the Premier League...?
Synonymous with the classic blue and white kit, Blue Square have a lot in common with West Brom. Whilst on the surface appearing to be rather basic, it’s apparent on closer inspection that they are an impressive, efficient and effective organisation who are more than exceeding expectations.