Who are they?
Having been co-founded by Fred and Peter Done as a single shop in Salford in 1967, Betfred can now boast more than 840 betting offices across England. Having bought the Tote in 2011, the company now turn over more than £3.5 billion a year.

What do I get?
Join Betfred online for the first time and having made an initial bet at odds of evens or greater, you’ll receive a free bet of equivalent value up to £50. The free bet should be available within 48 hours after the settlement of your original wager.

Odds and sods?
Fred Done is no stranger to the limelight, and the self-proclaimed bonus king is at least true to his word with the large amount of promotions, concessions and special offers on hand. On top of that, their odds – particularly with football – are favourable and their each-way terms often exceed those of other firms.

Taking a punt?
The Betfred website may not be the most visually exciting, but it’s basic enough to work your way around smoothly and promptly confirm your bets proving that sometimes simplicity is the key.

How can they help?
The Betfred customer service team are available by phone and email between 7am and 11pm every day, and endeavour to resolve any queries fairly within a few hours of contact.

What else?
The USP of the Betfred website is in its straightforwardness, their bonus offers and an exceptional betting-in-play facility. More than that though, they also provide some useful statistics for racing, football, golf and cricket enthusiasts as well as an impressive smartphone version of their site for use on the move.

If they were in the Premier League...?
Despite their clear affiliation to one of their biggest rivals, northern based Betfred are more akin to that of Liverpool. Both are being successfully fronted by elderly gentlemen who we mistakenly presumed had their best days behind them and both seem to part unnecessarily with money be it on paying out on the Premier League early or buying Jordan Henderson. This year could definitely be their year.